We usually think of preaching as what the preacher does, but what if the objectives of preaching could be shared and magnified through the activity of those who listen? What if our preaching was able to extend beyond what happens when we stand to speak?
Robert Campbell and I came to the conclusion that the effects of our preaching could be exponentially realized if we were able to multiply our impact by purposefully working through the sermon to empower listeners to replicate the intentions and impact of the sermon through their personal network. We call this “Preaching Through Your Church.”
We have learned, for example, that social media is a way by which communication can be amplified. We think that preaching can be also. You can read more here.
This article was originally published in Preaching magazine.