We all want to be motivating and inspirational in our preaching. A big part of the preacher’s task is helping people get past the natural inertia that keeps them locked into unhealthy and unhelpful patterns of life. Our calling is to encourage meaningful responses to the Word of God that result in positive changes in keeping with the things God expects of us. It helps if we can be compelling.
That said, it’s not hard to move from a motivating tone to one that’s more coercive. Perhaps we swell the music or just slightly dim the lights. We might push the point a little harder than what seems natural or fitting. None of it is wrong exactly or definitively out of bounds. But taken together, it can leave the listener little choice as to his or response.
And that’s where we’ve crossed the line. Motivation becomes manipulation when we’ve limited the listener’s capacity to choose how she or he will answer to what it is they are hearing. When the mood or the message is constructed such that the listener is left without option, we have become manipulative.
Preachers manipulate by magnifying guilt, pressing fear, or hyping an idea beyond what it was built to bear. In each case, the listener is emotively pushed beyond what would be reasonable or what the listener would normally choose for him or herself.
Let me be clear: the end does not justify the manipulative means. Preachers are accountable to God, for what they have to say and for how they have to say it, more than for the results that they produce. I would rather stand before God’s judgment on a record of faithful communication than on the basis of great numbers of manipulated responses. That is a line I never want to cross.