I heard an expression recently that has stuck with me. “Half as much is twice as good.” It was offered with respect to public speaking, but I think it applies to preaching in general.
As a preacher and public speaker, I always find that I have more to say than time allotted. It is normal. There is never enough time to say everything that could be said, which begs the question as to whether what I feel ought to be said is actually necessary. If I cut the time, I would be forced to consider what absolutely must be said. I would only say the worthy things. Half as much is twice as good.
I was re-thinking my social media intake this morning. Media is insatiable. There is always more and it is always interesting. But is it necessary? Certainly, it is important to me to be in touch with the culture. Social media intake is good for my preaching and my general usefulness in life, but the amount of time I spend on it might be inhibiting more important things I could be doing. This morning, after I spent an hour reading blogs, my wife asked me what I had learned. I couldn’t answer her. Clearly less intake and more analysis might be a good thing. Half as much is twice as good.
The same might be true of sermon research. Research is good. I highly recommend it. Making sure that you understand your text correctly and know the history of thought with respect to your theme is absolutely critical to the effectiveness of your sermon. But a person can get lost in this. It is hard to articulate exactly where the line between too much and too little can be found, but you would probably know it if you were looking for it. Too much time in research means too little time appointed to prayer and assimilation of the sermon.
And of course when it comes to the time it takes us to deliver our sermons, does any listener doubt that we could be twice as effective if we took half as much time? Our people might rise up and call us blessed. I know that we can all point to mega-church heroes who preach for an hour. Then there are the great preachers from the history of the church known for their two and three hour sermons. Of course, they did not have to contend with the shortened attention spans that contemporary media has spawned.
I have no doubt that it is possible to preach long, yet compelling sermons. I have been known to do it from time to time myself. However, if I were to look closely at the sermons that I have preached, I almost never lament the fact that they were not long enough. Invariably, I can identify material that would have enhanced the sermon by its absence. Maybe not half as much, but certainly less would usually be in order.
I couldn’t give vouch for the math on this, whether the calculus is exact. It is more of general and inexact principle. Whether relating to the size of our food portions or the length of a blog post, half as much is often twice is good. In principle, it might even help our preaching.